Justin Nassiri
Helping executives become discoverable, credible, and cited in the AI era.
I'm the founder & CEO of Executive Presence, a done-for-you executive thought-leadership and content agency. I help CEOs and senior leaders become discoverable, credible, and cited — increasingly by AI, not just by people. Naval Academy graduate, former nuclear submarine officer, ex-McKinsey, Stanford MBA.
Writing
GEO for Executives: The Complete Guide to Getting Found by AI
Generative Engine Optimization (GEO) for executives is the practice of making a leader discoverable, accurately described, and recommended by AI assistants like ChatGPT, Perplexity, Gemini, and Claude. Here is the complete playbook — the five levers, how to measure it, and where to start.
GEO for Executives: How Leaders Get Found and Cited by AI
A practical guide to Generative Engine Optimization for executives — how to become the person AI assistants surface, describe accurately, and recommend.
Why LinkedIn Is Largely Invisible to AI — and What to Do Instead
You can post on LinkedIn every day and still be invisible to ChatGPT, Perplexity, and Gemini. Why LinkedIn content is poorly indexed by LLMs, the one exception worth knowing, and where to put your effort if you want to be found by AI.
Podcast
Why I'm Spending a Season Figuring Out How Executives Get Found by AI
The launch of a research-season podcast: I'm interviewing the best minds on AI discoverability, GEO, and executive thought leadership — and making myself the test case.